We believe in the
thoughtfully layered home.

That the best spaces come together with intention.
That craftsmanship is something worth committing to.
That a good rug does more than tie the room together—
it sets the home apart.

Loloi's Beginnings

20 years ago, Amir Loloi made the leap to start Loloi. Today, he looks back on how the company began, and where it’s headed.

Our Products

Bringing new life to an old craft.

At Loloi, we're serving a community of designers, decorators, and homebodies; people who care deeply about objects acquired for their home—from the materials we source to the textures we develop.

It’s why our approach is simple, but considered: Design rugs and pillows for today’s homes, and bring them to life with centuries-old craftsmanship.

At Loloi, we're serving a community of designers, decorators, and homebodies; people who care deeply about objects acquired for their home—from the materials we source to the textures we develop.

It’s why our approach is simple, but considered: Design rugs and pillows for today’s homes, and bring them to life with centuries-old craftsmanship.

Our Process

Committed to the craft.

In India, our rugs are still crafted the old-world way. Every step of the process—whether it be the dipdyeing of wool or the intricate task of weaving—is done by hand, where proud artisans keep this time-honored tradition alive.
Learn More

Loloi is proud to partner with GoodWeave, a non-profit company that audits our factories in India. This ensures no child, forced, or bonded labor is used to make our rugs.

Step one — Preparing the fiber. Learn more

Step two — Dyeing the yarn. Learn more

Step three — Knotting a rug by hand. Learn more

Step four — Hand-finishing the surface. Learn more

Loloi is proud to partner with GoodWeave, a non-profit company that audits our factories in India. This ensures no child, forced, or bonded labor is used to make our rugs.

In India, our rugs are still crafted the old-world way. Every step of the process—whether it be the dipdyeing of wool or the intricate task of weaving—is done by hand, where proud artisans keep this time-honored tradition alive.
Learn More

Step one — Preparing the fiber. Learn more

Step two — Dyeing the yarn. Learn more

Step three — Knotting a rug by hand. Learn more

Step four — Hand-finishing the surface. Learn more

Thoughtful Design

We consider every detail.

Our products are designed for particular people, by particular people. It’s why we obsess over colors. Create new, intricate textures that are made to last. And even often illustrate our own patterns. The result? Beautifully-designed rugs that will look great now—and decades from now.